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Use of Services by Minors

The Services are not directed to individuals under the age of sixteen (16), and we do not knowingly collect Personal Information from individuals under 16.

Personal Information

“Personal Information” is information that identifies you as an individual or relates to an identifiable individual. We collect Personal Information including:

  • Name

  • Postal and email address

  • Telephone number

  • IP address (we may also derive your approximate location from your IP address)

  • Your real estate buying/selling interests, when you choose to share them with us

  • Your mobile device’s contacts, photos, and location, when you choose to share them with us

  • Photos

We need to collect Personal Information in order to provide the requested Services to you. If you do not provide the information requested, we may not be able to provide the Services. If you disclose any Personal Information relating to other people, such as your friends or family, to us or to our service providers in connection with the Services, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Policy.

Use of Personal Information

We and our service providers use Personal Information for legitimate business purposes including:

  • Providing the functionality of the Services and fulfilling your requests.—To provide the Services’ functionality to you, such as arranging access to your registered account and providing you with related user support services.—To respond to your inquiries and fulfill your requests, when you contact us via one of our online contact forms or otherwise, for example, when you send us questions or comments, or when you request other information about our Services.—To send administrative information to you, such as changes to our terms, conditions and policies.—To allow you to send messages to another person through the Services if you choose to do so.

We will engage in these activities to manage our contractual relationship with you and/or to comply with a legal obligation.

  • Providing you with marketing materials and facilitating social sharing—To send you marketing related emails with information about our services, new products, and other news about our company.—To facilitate social sharing functionality that you choose to use.—We will engage in this activity with your consent or where we have a legitimate interest.

  • Analysis of Personal Information for business reporting and providing personalized services.—To analyze or predict our users’ preferences in order to prepare aggregated trend reports, so we can improve our Services.—To better understand your interests and preferences, so that we can personalize our interactions with you and provide you with information and/or offers tailored to your interests.—To better understand your preferences so that we can deliver content via our Services that we believe will be relevant and interesting to you.

We will provide personalized services based on our legitimate interests, and with your consent to the extent required by applicable law.

  • Allowing you to participate in sweepstakes, contests or other promotions.—We may offer you the opportunity to participate in a sweepstakes, contest or other promotion.—Some of these promotions have additional rules containing information about how we will use and disclose your Personal Information. Please read those additional rules before choosing to participate.

We use this information to manage our contractual relationship with you.

  • Aggregating and/or anonymizing Personal Information.—We may aggregate and/or anonymize Personal Information so that it will no longer be considered Personal Information. We do so to generate other data for our use, which we may use and disclose for any purpose, as it no longer identifies you or any other individual.

  • Accomplishing our business purposes.—For data analysis, for example, to improve the efficiency of our Services;—For audits, to verify that our internal processes function as intended and to address legal, regulatory or contractual requirements;—For fraud and security monitoring purposes, for example, to detect and prevent cyberattacks or attempts to commit identity theft;—For developing new products and services;—For enhancing, improving, or modifying our current products and services;—For identifying usage trends, for example, understanding which parts of our Services are of most interest to users;—For determining the effectiveness of our promotional campaigns, so that we can adapt our campaigns to the needs and interests of our users; and—For operating and expanding our business activities, for example, understanding which parts of our Services are of most interest to our users so we can focus our energies on meeting our users’ interests.

We engage in these activities to manage our contractual relationship with you, to comply with a legal obligation, and/or based on our legitimate interests.

Sources of Personal Information

We collect Personal Information from:

  • Our interactions with you, such as when you use our websites or applications, contact us online or on the phone, sign up for a newsletter, register an account, purchase a product or service, or attend one of our events; and

  • Our affiliates, third-party providers of software applications made available on the KW Marketplace, and publicly available online sources.

Sensitive Information

Unless we request it, we ask that you not send us, and you not disclose, any sensitive Personal Information (e.g., social security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, criminal background or trade union membership) on or through the Services or otherwise to us.

Disclosure of Personal Information

We disclose Personal Information:

  • To our affiliates for the purposes described in this Privacy Policy.

  • To our third-party service providers, to facilitate services they provide to us.—These can include providers of services such as data analysis, payment processing, order fulfillment, information technology and related infrastructure provision, user support service, email delivery, auditing, and other services.

  • By using the Services, you may elect to disclose Personal Information.—On message boards, chat, blogs, and other services to which you are able to post information and content. Please note that any information you post or disclose through these services will become public and may be available to other users and the general public.

Other Uses and Disclosures

We also use and disclose your Personal Information as necessary or appropriate, in particular when we have a legal obligation or legitimate interest to do so:

  • To comply with applicable law and regulations.—This may include laws outside your country of residence.

  • To cooperate with public and government authorities.—To respond to a request or to provide information we believe is important.—These can include authorities outside your country of residence.

  • To cooperate with law enforcement.—For example, when we respond to law enforcement requests and orders or provide information we believe is necessary or appropriate.

  • For other legal reasons.—To enforce our terms and conditions; and—To protect our rights, privacy, safety or property, and/or that of our affiliates, you or others.

  • In connection with a sale or business transaction.—We have a legitimate interest in disclosing or transferring your Personal Information to a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceedings).

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